You know we do a lot of dreaming at Heffys. We love to talk about how things will be in 2 years, 5 years, or even 10. We have been doing life together as friends for more than 15 years, so sometimes these dreams have been around for awhile. A few years ago while dreaming we started asking questions…. what if kinds of questions.
•What if…. we sold Heffys for like 40 million dollars?
•What if…. we made an Organic or All-Natural Sauce?
•What if…. Heffys was always made in small batches?
•What if…. Heffys helped change the world?
•What if…. people could get Heffys all over the US?
Well, asking questions like these lead us to really start working on some of them. We wanted to share some with you.
What if we sold Heffys for like 40 million dollars? –While this sounds cool, we think we would like to own and operate our business for years to come. Maybe forever. We make you this promise….We will always make it personal. We vow to have fun, be real, and to always be passionate about our customers and our products.
What if we made an Organic or All-Natural Sauce? –It took us over a year to get it right but in a few short weeks you will be able to order Heffys All- Natural Sauces. All the taste you have come to love, without all the high-fructose and non-natural stuff that gets in the way. We are super excited, this has really been a labor of love. Want to get a sneak preview of our new label? Like us on Facebook and see it there!
What if Heffys helped change the world? –We take this to heart….thats why it’s part of our everyday business to give back to the community by employing Special Olympic Athletes. They lovingly hand label each and every bottle of Heffys. It’s one of the ways we feel like Heffys is changing the world for the better.
We will keep dreaming, keep asking what if. But we would love to hear more from you too. Feel free to drop us a line and tell us a little more about what you think about our what if’s.
I LOVE coffee. In fact most of us at Heffys LOVE coffee. Almost as much as we love Heffys BBQ Sauce. That’s saying a lot.
Recently, I met a really cool guy, Danny O’Neill (aka The Bean Baron), he owns The Roasterie here in Kansas City. We have lots in common, a desire to do good, a desire to make a product that people love, doing it with integrity among lots of other things. This guy LOVES coffee. He is passionate about doing it better than anyone else. So we sat down and swapped stories. I learned a lot.
As I was leaving Danny suggested that we create a special blend of Roasterie coffee that could represent Heffys. Sold.
So I recruited a few trusted coffee coneseuirs (minus brother Jason who was unable to make the trip to KC) and went to work.
Their “coffee hunter” Paul Massard, led us through a coffee cupping. We tasted, discussed, rated, and repeated for hours. We used spoons to slurp (no better way to say it) up the fantastic nectar. Awesome. The smell was amazing, the process helped us blend 3 diverse beans together at specific ratios to create a uniquely Heffys Blend Coffee. You will be able to snag a bag of this coming very soon, so get on our email list well let you know when.
Thanks to Amanda, Paul and Danny and all the kids at The Roasterie for letting us in. New friendships are exciting, new products are a privilege and sharing the stories of how both happen is just plain fun.
We love making things better at Heffys, turns out we have a lot of fans with great ideas on how to do just that here at Heffys.
Fans like Millie Picker (aka MP)
Millie has been a fan for the last 7 months or so ever since she got her first taste of Heffys. Since then she has been planning on giving it away to her friends and family, but she had a problem.
Back in September Millie wrote on our Google Checkout Comment section:
It was very easy to order; however, I would like to see an option provided to put a greeting, for example, “Merry Christmas from the Pickers”. I want to send Heffy’s to some on my Christmas list and it would make it much easier if an option like this were available instead of them wondering who the heck sent me BBQ sauce!
By millie – Sep 7, 2010
So we went to work and added the functionality to our site. Now Millie can send “gift messages” to all her friends and family this holiday season, for their birthday, weddings or whatever is going on. We will HAND WRITE her note, attach it to her order and send it to her friends and family. It’s that simple. We love getting notes so it only make sense that we send them too.
This week we held production of all 3 varieties of award winning Heffys BBQ sauces. I took Josh Jackaway, a good friend and avid Heffys fan with me to finish up a production and participate in our taste test….here is what he had to say about his experience:
I’m not an early morning person. So it takes a pretty special occasion to wake me up before the sun shines her face. This morning such an occasion presented itself: to rise before dawn and get sauced with my friend and Heffys CEO Mike Farag. I went to bed last night giddy as a boy before Christmas about the opportunity to go see how my favorite BBQ sauce, Heffys Hot & Spicy, gets made. I couldn’t believe the smiles on peoples faces as they took part in the creation of what could possibly be the greatest sauce invented since the first animal gave it’s life for the worthy cause of a good ole fashioned BBQ dinner! What struck me the most was how the rich aroma of spice lingered heavy in the air and wove itself firmly into the fabric of my clothes for hours, seriously I smelled delicious the rest of the day.
But what was even better than seeing The Creation is what came afterward: product tasting! Now regularly my taste buds only salivate for coffee this early in the day, but today there was no caffeinated beverage that had more of a draw on me than the three Heffys sauces. Fresh off the line and even fresher to the palate, what the boys at Heffys have done is down right miraculous. I took it down sans meat and without even a thought in my head that I was consuming this at a time when normally my face would still be buried in a pillow.
I don’t need a reason to keep coming back, I’m already a fan. But I love their story too…made in Kansas City, the heart of the barbecue world, hand labeled by Special Olympic athletes, with each batch being tested by founder and CEO. This brand isn’t based in a board room but rather is squeezed out of the real stories our lives our made up of. I was handed my first bottle of Heffys nearly 2 years ago and somehow its unique flavor and spices changed the way I look at sauce. Now having seen how much care goes into crafting each batch I know why I’m a fan and I can’t help but be even more in love with it.
Thanks to Mike and all the guys at Heffys for this experience.
Heffys Batch #1029 Taste Tested, Josh Approved.
Well Josh, thanks for being a fan. You’re quite welcome.
Feels like I never quite know how to adequately say thank you to those who have served in such a profound way. Willing to make the ultimate sacrifice. I guess God knows how to put it into words better than I do. John 15:13 somehow puts it into perspective for me: “Greater love hath no man than this, that a man lay down his life for his friends.”
His friends. I can’t help but think of this as I walked through the memorials in Washington DC a few weeks ago. I was there supporting my significant other, she ran in the Marine Corps Marathon. Her first. Fitting to give her first effort to those willing to give us their best.
As she ran….she was among thousands like her who had come to show their appreciation by running but she also ran alongside Marines, Rangers,Navy men and women…. friends. The energy there was amazing, the sites we witnessed were moving. At one point she was running by a Marine who had lost both legs and one arm. He was using only one arm to propel a modified bike his 26.2 miles. This man wasn’t alone. He had 4 of his fellow Marines running along side him, there to ensure he had the encouragement and support to go the distance. He wasn’t alone. They were dressed out in full gear, packs and all. Attached to the top of their packs…..his prosthetic limbs.
She stopped and cried at the sight. I can only imagine his story.
It sounds so trite given what they do for us daily. But today of all days we need to….Stop. Cry. Celebrate. And say Thank You.
From the Heffys Family….THANK YOU to all our Veterans and Military!
Back in April, Jason Drumright and his wife Mindy, two Heffys partners finished Dave Ramsey’s Financial Peace classes. It was a life changer for them.
I was a little shocked honestly, not that these two were that far off track at all, but what they learned and changed made it possible for some noticeable & sweet impact on their financial standing. So I joined them.
My brother and I decided to take the class together, we started 5 weeks ago and are having fun wrestling with a budget, spending habits, attacking debt among other things. It’s been fantastic to take a harder look at my finances, I thought I had a really good handle on them but it’s been a great challenge to do more.
Dave’s teaches about freeing up money so that you can give freely, what a great simple message and it’s very biblical. We are all about that at Heffys. So Jason and I decided to attend the simulcast of EntreLeadership last week, with more than 15,000 attendees across the US it was a great way to see Dave’s advice on how to run a more financially responsible business. I have to say it was just what I needed.
We don’t aim to be the largest BBQ sauce business in the world, just one of the best. We want to be known just as much for our philanthropy as we are for making great sauce. To do that we have to make great financial decisions, just like we do at home. We don’t always do it right but we have to keep working for it.
Thanks to Jason and Mindy for leading the way…and for Dave for giving some tools for us to follow.
Heffys finds financing back home. American helping American….pursuing a dream, like something out of the movie It’s a Wonderful Life.
It takes money to run a business, we’ve all heard it said in one way or another right?! Well it’s true. As Heffys has grown, thanks to fantastic fans who appreciate our premium Kansas City made sauces that are lovingly hand labeled by Special Olympic Athletes, the need for some dough to help finance our growth has come along with it.
Enter the problem….banking these days is in an “interesting” spot. But being the optimistic guys we are we thought it wouldn’t be too hard for a good banker to see how sweet of an investment we are. I mean we (the American public) bailed the banks out to help spur business growth right?!
It was frustrating to experince first hand a rather large issue keeping our economy from healing, the inability or unwillingness of some banks to help small business. Kind of felt like we were up against Mr. Potter in the movie. You remember that crotchety old guy, only bent on making lots of money for himself. But as it stands we found that America still has heart.
Inman Kansas is about 20 minutes from Moundridge, Kansas. Why the geography lesson you ask? Well our Heffys BBQ award winning original recipe was born out there in the Kansas Prairie’s of Inman Kansas. We’re proud of that, although we are made just up the road in Kansas City these days. We make it a point to remember where we came from.
Lots of folks in Inman remember the family too. Larry the banker knows Phil, the dad of Jeff, one of our founders. See we are already at 3 degrees of separation and it only gets better. Phil and Larry were talking about the financing needs facing Jeff and Heffys BBQ Co. Larry pipes up and says “I’d love to step in and help, we’ve done business with your family for years. Let’s get them what they need”. And just like that a neighbor helps a neighbor striving for a dream. That’s as American as it gets! For us it really was something right out of the movie It’s a Wonderful Life (happens to be one of our CEO’s favs).
Larry and Phil, thanks for proving to us that the American dream is still alive and well. We’ll travel to Inman anytime you need us, cause that’s what neighbors do for each other.
Do you ever wonder why sometimes that drink you order doesn’t taste the same every time, or the cake you make comes out just a little different? You know why, because chances are the same person didn’t make it or they used a little more of this or that in the process. Maybe they have never even tasted the drink they are making for you!
At Heffys we do our level best to make sure that every batch of Heffys BBQ Co Sauce is perfect. So our CEO TASTES EVERY BATCH we make. That’s a lot of sauce but hey, we love it that much. Do you think KC Masterpiece’s CEO does that? Hmmm…we doubt it very much.
Ever heard the term, measure twice, cut once. Well we take that pretty seriously at Heffys. It’s called batching, we measure out every ingredient before we even think about firing up the kettles to cook up delicious BBQ sauce.
Check out the process a bit closer, if you lean in you can almost smell it