This post was written by Mike Farag on March 7, 2011
You know we do a lot of dreaming at Heffys. We love to talk about how things will be in 2 years, 5 years, or even 10. We have been doing life together as friends for more than 15 years, so sometimes these dreams have been around for awhile. A few years ago while dreaming we started asking questions…. what if kinds of questions.
•What if…. we sold Heffys for like 40 million dollars?
•What if…. we made an Organic or All-Natural Sauce?
•What if…. Heffys was always made in small batches?
•What if…. Heffys helped change the world?
•What if…. people could get Heffys all over the US?
Well, asking questions like these lead us to really start working on some of them. We wanted to share some with you.
What if we sold Heffys for like 40 million dollars? –While this sounds cool, we think we would like to own and operate our business for years to come. Maybe forever. We make you this promise….We will always make it personal. We vow to have fun, be real, and to always be passionate about our customers and our products.
What if Heffys was always made in small batches? –We’ll never set out to be the biggest, just the best. So thats what we are going to do. We have now trademarked a way of making great BBQ Sauce. We call it Micro-Crafted© . We make all of our products in small batches; taking extra care to produce the best possible taste for you — just like we have always done for our friends and family. We taste test every batch! These are just some of the things we believe make a difference in what you taste out of every glorious glass bottle of Heffys.
What if we made an Organic or All-Natural Sauce? –It took us over a year to get it right but in a few short weeks you will be able to order Heffys All- Natural Sauces. All the taste you have come to love, without all the high-fructose and non-natural stuff that gets in the way. We are super excited, this has really been a labor of love. Want to get a sneak preview of our new label? Like us on Facebook and see it there!
What if Heffys helped change the world? –We take this to heart….thats why it’s part of our everyday business to give back to the community by employing Special Olympic Athletes. They lovingly hand label each and every bottle of Heffys. It’s one of the ways we feel like Heffys is changing the world for the better.
We will keep dreaming, keep asking what if. But we would love to hear more from you too. Feel free to drop us a line and tell us a little more about what you think about our what if’s.
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