Posts Tagged ‘micro batch’

Josh, A Fan and Friend Gets Sauced with Heffys

Sunday, November 21st, 2010


This week we held production of all 3 varieties of award winning Heffys BBQ sauces.  I took Josh Jackaway, a good friend and avid Heffys fan with me to finish up a production and participate in our taste test….here is what he had to say about his experience:


I’m not an early morning person.  So it takes a pretty special occasion to wake me up before the sun shines her face.  This morning such an occasion presented itself: to rise before dawn and get sauced with my friend and Heffys CEO Mike Farag.  I went to bed last night giddy as a boy before Christmas about the opportunity to go see how my favorite BBQ sauce, Heffys Hot & Spicy, gets made.  I couldn’t believe the smiles on peoples faces as they took part in the creation of what could possibly be the greatest sauce invented since the first animal gave it’s life for the worthy cause of a good ole fashioned BBQ dinner!  What struck me the most was how the rich aroma of spice lingered heavy in the air and wove itself firmly into the fabric of my clothes for hours, seriously I smelled delicious the rest of the day.


But what was even better than seeing The Creation is what came afterward:  product tasting!  Now regularly my taste buds only salivate for coffee this early in the day, but today there was no caffeinated beverage that had more of a draw on me than the three Heffys sauces.  Fresh off the line and even fresher to the palate, what the boys at Heffys have done is down right miraculous.  I took it down sans meat and without even a thought in my head that I was consuming this at a time when normally my face would still be buried in a pillow.


I don’t need a reason to keep coming back, I’m already a fan. But I love their story too…made in Kansas City, the heart of the barbecue world, hand labeled by Special Olympic athletes, with each batch being tested by founder and CEO.  This brand isn’t based in a board room but rather is squeezed out of the real stories our lives our made up of.  I was handed my first bottle of Heffys nearly 2 years ago and somehow its unique flavor and spices changed the way I look at sauce. Now having seen how much care goes into crafting each batch I know why I’m a fan and I can’t help but be even more in love with it.

Thanks to Mike and all the guys at Heffys for this experience.


Heffys Batch #1029 Taste Tested, Josh Approved.


Well Josh, thanks for being a fan.  You’re quite welcome.


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